- Dallas is Jason's second Zero Latency VR venue
- Jason opened his first in 2017 with his father in Tulsa, Oklahoma
- Jason's first Zero Latency was added to an existing kart facility, while Dallas is a stand alone venue
- Zero Latency Dallas is the first venue in the USA to feature the new Gen 2 VR System
Starting a stand alone venue
- Most of our successful venues rely on digital marketing and 70% word of mouth to drive ticket sales, rather than foot traffic. Your venue doesn’t have to be in a central location, and doesn’t have to be state of the art.
- If you have found a long term lease for a venue that is an empty shell, ensure you negotiate a fitout rebate (TI) with the landlord.
- Aim for total rent rate (triple net) of around USD$35/sq ft. Ensure it is easily accessible to customers in your area (e.g. near good public transport, near a major road with solid parking, or a reasonable Uber ride away).
Adding VR to your venue
- If you have a successful leisure business with similar demographics, a Zero Latency VR System is a great way to generate extra revenue from currently under-utilized space.
- If you have an existing facility, ensure you market your Zero Latency VR venue separately (e.g. entrance, branding, EDM).
A strong launch
- Making a splash and getting the word out is essential to a strong business.
- We advise having a dedicated person accountable for marketing and PR.
- Best results come from having this person in place for 3 months before site launch.
- Zero Latency’s marketing team will provide you with a launch marketing guide, one-on-one advice and assets.
- It’s not necessary to spend a lot of money on the site fitout; just make sure to get bang for your buck. Consider where costs can be cut or negotiated with the landlord, and opt instead to spend more on marketing for the site launch.
- Ensure your site’s overheads are controlled and regularly reviewed.
- Staff wages can add up quickly, so optimize your staff’s schedule to avoid paying wages during times of low customer flow. Don’t spend more than 25% of ticket revenue on wages, and ideally even less.
Costs and ROI
- Part of a larger venue
- Located on edge of city
- Near a shopping centre
- Near a major road
- Population: 250,000 in metro area
- Demographics: high proportion of young professionals
- Median household income: $80,000/year
Simplified monthly costs
|Monthly tickets sold||2,000||2,500|
|Initial investment (system purchase, fitout, launch marketing)||$430,000||$430,000|
|Zero Latency fees||$172,800||$216,000|
|ROI in||16 months||11 months|
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